Like every Website owner, we also collect, process, and use data. Protecting your personally identifiable data within the scope of all services provided by us is very important to Red Bull. Therefore, we collect, process, and use your personally identifiable data strictly in accordance with the relevant legal regulations.
The following policy provides an overview of the type of data we collect and how they are used and forwarded, the security measures we take, and how you can exercise your rights.
The office responsible for issues related to data privacy law is Red Bull GmbH, Am Brunnen 1, 5330 Fuschl am See, Austria.
We collect, process, and use both personally identifiable data and non-personally identifiable data. Red Bull understands personally identifiable data to mean information such as your actual name, your mailing address, telephone number, e-mail address, and complete IP address. Information that does not allow us to determine the identity of a person, such as the number of visitors to a Website, the duration of sessions on a Website, and the links used on the Website, is not personally identifiable data.
We collect and process data in the context of use of the Website. In addition, we collect and process data for services that require registration, such as queries from users and customers, feedback, and newsletter subscriptions.
For visits to the Website without registration for such additional services, Red Bull collects, processes, and uses the following data:
To transfer data to you, the Web server collects information on the device used to access the Website, the Web browser used, the volume of data transferred, the time of access, the referrer, and the IP address stored in the server’s log file. The log files are deleted at the end of the session on the Website.
Cookies are used on the Website. They are text files with information on the use of the Website (visited Web pages, number of visits, time of visits, duration on individual pages, the browser used, the operating system used, etc.). Cookies can be of a lasting nature – meaning they remain until they are deleted – or temporary, in which case they are deleted, for example when a session ends. As purely text files, cookies do not intervene in your computer’s system, but only influence the presentation of content of the Website you visit.
Usage patterns contained in cookies are evaluated anonymously to allow Web advertising companies to subsequently display Web advertising (e.g. banners) on other Websites targeted to the respective user’s interests. Our Website uses pseudonymous cookies, each of which is assigned a random string of numbers or numbers and letters; based on this string, we can determine that the visit is from the same user. The identity of this user cannot be determined based on this string of numbers. Our service providers also use such cookies.
In addition, the Website sets a cookie with your current IP address with the last octet truncated. These cookies are primarily used to record the distribution of banners, pop-ups, the page view count, and the multimedia content and thus to make the use of a Website easier and more effective. In no case are your personally identifiable data – name, address, and e-mail address – stored in the cookies.
If you would like to waive the advantages of cookies and opt out of the analysis of user behaviour, you can delete existing cookies from your browser and block future cookies by means of your browser settings. Use your browser’s Help menu to learn how to make these settings.
If you delete all cookies via the browser settings, you will also delete any opt-out cookies. You must then reset them. If you use multiple browsers, you must set opt-out cookies in each browser.
3 WEB ANALYSIS SERVICES
Our Website uses the Web analysis services from Webtrekk GmbH, Boxhagener Strasse 76-78, 10245 Berlin, to collect statistical data about the use of our Website and to optimise our offering accordingly. The collected data are forwarded only to our statistics service provider, Webtrekk GmbH. Webtrekk GmbH is certified for data privacy in the area of Web analysis. The data are collected via cookies. Your IP address is anonymised, stored, and forwarded so that you cannot be identified by means of your IP address. Webtrekk uses temporary session cookies that are deleted when you end your browser session. This also applies to last-click cookies. The collected data are deleted if they are no longer needed for evaluation or if the visitor requests their deletion. Website visitors can object to anonymised tracking of their visitor data at any time so that they are no longer collected in the future.
For more information on the type of data collection with Webtrekk, refer to Webtrekk’s data protection policy at https://www.webtrekk.com/en/why-webtrekk/data-protection/.
If you block Webtrekk tracking, a cookie with the name WebTrekkOptOut from the domain Webtrekk.net will be set on your computer. This block will be valid as long as you do not delete the cookie. To complete the opt-out process, click the following link: http://optout.webtrekk.net/?r=https://www.webtrekk.com/en/index/opt-out-webtrekk/opt-out-registered/.
4 OTHER SERVICES
We collect additional data when services that go beyond mere viewing of content or surfing on the Website are used:
If you contact us using a contact form on the Website, depending on the form, your title, your name, your address, your telephone number, your e-mail address, your company, your industry, the area to which your query refers, and query-related information and preferences are collected and stored to allow us to forward your message to the correct person. The data shared by means of the contact form are used only to process your query.
If you register for one of our events using a Web form, depending on the form, your title, your name, your address, your telephone number, your date of birth, your e-mail address, and certain information and preferences related to participation are collected and stored to enable you to participate in the event. The data shared by means of the registration form are used only for purposes of processing your registration and participation in the event.
When using our Website, you may have explicitly granted us authorisation to use data in certain cases, such as when you order a newsletter by clicking a corresponding button or declaration and entering your e-mail address.
When you register with an e-mail address, we will send you an e-mail to this e-mail address to confirm your registration.
6 SECURITY AND DATA TRANSFER TO THIRD PARTIES
We handle your data in accordance with applicable data protection laws and regulations. We take the legally required technical and organisational measures to protect personally identifiable data.
Your data are forwarded to third parties only if we are required to do so by law. In no case do we forward your data to third parties through sale, lease, or exchange.
Red Bull occasionally works with service providers, such as for dispatching mail and other services. To the extent that these service providers come into contact with your personally identifiable data, such as when mail is dispatched, Red Bull complies with data protection regulations, especially through corresponding commissioned data processing jobs.
7 INFORMATION, DELETION, REVOCATION
You may request information about data we have stored about you at any time. Where necessary, we will have to verify your identity to do so. In addition, you may correct data we have stored or request that we delete the data at any time. If deletion conflicts with legal retention obligations, the data will be locked.
At any time and without giving any reason, you can revoke granted authorisations with future effect, also to use your data for the purpose of sending the newsletter, answering queries, and making contact with us, and also restrict the use of your data for pseudonymous use profiles for purposes of improving and tailoring the design of our services as well as advertising and market research.
To unsubscribe from the newsletter, click the unsubscribe link in the respective newsletter e-mail.
To revoke any other consent or for any other queries (including information on your Personal Data handled by Red Bull, deletion or correction of Your Personal Data) you may contact Red Bull under email@example.com.
(Last updated: September 2015)